Sending out a well-crafted and thought-designed email campaign where only 50% of your recipients receive it can be very frustrating. To achieve the best email marketing, knowing the deliverability of email is critical. It can be the difference between having your emails land in the inboxes of your recipient, having them classified as spam, or even worse making them totally vanish.
Your email marketing system must follow best practices in email delivery to keep your credibility intact and satisfied with your recipients. We will discuss numerous ways in this blog post that you can refine your email campaigns and execute the best email marketing so that they remain on track and land in the inboxes of your customers.
If a user subscribes to your email list, it is best to send an on-board email to invite them to your list. Onboarding emails is a chance to connect with your new subscribers and get to know them about the kind of content they will receive from you in the future. It gives recipients the concept of signing up for the right email list and ensures that the partnership begins on a good footing.
Send Relevant Email Content One of the most critical aspects of email distribution is to make sure the information you send to your audience resonates. When the emails you send are not appropriate, informative and aesthetically pleasing, this can cause your email recipients to unsubscribe from your email list, or worse, mark your emails as spam. When you send content, review your email metrics on a regular basis. This will help you decide what kind of content works and what isn't. Ensure that your email plan is updated over time as your list expands, and always keep in mind writing for your audience.
We've discussed this in our previous blog post, but it's worth mentioning again. To perform the best email marketing it is extremely important to have a safe, frequently maintained email list. List hygiene is incredibly critical as it helps you avoid sending your promotions to out - of-date, hard-bounced and uncommitted emails that can be spam traps at times. Sending emails to spam traps will bring down distribution levels and destroy your credibility for sending them.
Please visit our previous blog post for more information about how to optimally execute data hygiene procedures on your email list.
Segment Your Email List As well as regularly cleaning of your email list, segmenting your email list is important. This practice will help you understand and group your audience in meaningful ways that allow you to develop personalized campaigns for these groups of audiences. This will increase the deliverability of your email because it will allow you to send appropriate and substantive emails to such groups, rather than sending out campaigns without a particular goal. Segmentation helps you to become more selective with your email audience and thus create a better reputation.
Build an Email Preference Center Sending so many email promotions is one of the most common issue email marketers running into. This can annoy your audience and make them label your emails as spam. Plus, this may trigger your ISP to doubt your spammy actions if you send too many campaigns in a row. In both cases, the distribution of emails will go down because less of your campaigns land in the inboxes of your recipient.
It's best to have a core of choice for your audience to avoid this issue. This will allow them to customize the frequency of receiving emails from your company, and the types of promotions they receive. Doing so will help ensure that the audience interacts with the campaigns most resonating with them and provides them with a customized email experience. It can also raising the withdrawal rate over time by as much as 20 per cent.
Under Global Spam Laws You will obey the US CAN-SPAM Act, and the EU GDPR. Failure to follow these global consumer privacy and spam laws can result in heavy fines that could severely damage your business. Violating the CAN-SPAM Act in the US, for example, can result in penalties of $16,000 per email. In addition to this, spam violations will ruin the credibility of your company. When your company is sending emails globally, it is also important to obey the spam laws in each specific country to which it sends emails. Some nations, such as Canada and Germany, have spam laws more strict than the US.
Here you can read more specifically about the international spam legislation and its implications for your company.
Conclusion No email marketer wants the deliverability rates to be low. In the long run this can be extremely harmful for your email marketing. Nevertheless, if you follow these best practices in email delivery, you will probably have more scope with your emails and create the best email marketing plan for your company. Look out for information about how to boost your email deliverability in our final blog post about email delivery if it's not where you want it to be.
Your email marketing system must follow best practices in email delivery to keep your credibility intact and satisfied with your recipients. We will discuss numerous ways in this blog post that you can refine your email campaigns and execute the best email marketing so that they remain on track and land in the inboxes of your customers.
If a user subscribes to your email list, it is best to send an on-board email to invite them to your list. Onboarding emails is a chance to connect with your new subscribers and get to know them about the kind of content they will receive from you in the future. It gives recipients the concept of signing up for the right email list and ensures that the partnership begins on a good footing.
Send Relevant Email Content One of the most critical aspects of email distribution is to make sure the information you send to your audience resonates. When the emails you send are not appropriate, informative and aesthetically pleasing, this can cause your email recipients to unsubscribe from your email list, or worse, mark your emails as spam. When you send content, review your email metrics on a regular basis. This will help you decide what kind of content works and what isn't. Ensure that your email plan is updated over time as your list expands, and always keep in mind writing for your audience.
We've discussed this in our previous blog post, but it's worth mentioning again. To perform the best email marketing it is extremely important to have a safe, frequently maintained email list. List hygiene is incredibly critical as it helps you avoid sending your promotions to out - of-date, hard-bounced and uncommitted emails that can be spam traps at times. Sending emails to spam traps will bring down distribution levels and destroy your credibility for sending them.
| Buy Email Database |
| Email Database Providers |
| Buy Targeted Mailing Lists |
| Verified Email Lists |
| Email Database For Marketing |
Please visit our previous blog post for more information about how to optimally execute data hygiene procedures on your email list.
Segment Your Email List As well as regularly cleaning of your email list, segmenting your email list is important. This practice will help you understand and group your audience in meaningful ways that allow you to develop personalized campaigns for these groups of audiences. This will increase the deliverability of your email because it will allow you to send appropriate and substantive emails to such groups, rather than sending out campaigns without a particular goal. Segmentation helps you to become more selective with your email audience and thus create a better reputation.
Build an Email Preference Center Sending so many email promotions is one of the most common issue email marketers running into. This can annoy your audience and make them label your emails as spam. Plus, this may trigger your ISP to doubt your spammy actions if you send too many campaigns in a row. In both cases, the distribution of emails will go down because less of your campaigns land in the inboxes of your recipient.
It's best to have a core of choice for your audience to avoid this issue. This will allow them to customize the frequency of receiving emails from your company, and the types of promotions they receive. Doing so will help ensure that the audience interacts with the campaigns most resonating with them and provides them with a customized email experience. It can also raising the withdrawal rate over time by as much as 20 per cent.
Under Global Spam Laws You will obey the US CAN-SPAM Act, and the EU GDPR. Failure to follow these global consumer privacy and spam laws can result in heavy fines that could severely damage your business. Violating the CAN-SPAM Act in the US, for example, can result in penalties of $16,000 per email. In addition to this, spam violations will ruin the credibility of your company. When your company is sending emails globally, it is also important to obey the spam laws in each specific country to which it sends emails. Some nations, such as Canada and Germany, have spam laws more strict than the US.
Here you can read more specifically about the international spam legislation and its implications for your company.
Conclusion No email marketer wants the deliverability rates to be low. In the long run this can be extremely harmful for your email marketing. Nevertheless, if you follow these best practices in email delivery, you will probably have more scope with your emails and create the best email marketing plan for your company. Look out for information about how to boost your email deliverability in our final blog post about email delivery if it's not where you want it to be.
No comments:
Post a Comment