Friday, January 24, 2020

Email Template Size - What You Should Know

There are two basic things to remember when it comes to email template size. One is that it's never appropriate to go with too little space or to go with too much if you're trying to capture the attention of your prospects. The other thing to remember is that certain layouts and design elements will make your email look a bit more professional, while others will give your email an elegant and subtle feel.
Firstly, it's worth noting that there are no set rules as to how many words a letter should have. Most templates will allow you to choose between two letter sizes, so if you have some spare space on your letterhead, why not fill it in with a capital A lowercase c?

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Of course, there are also no set word counts when it comes to emails, so if you're dealing with shorter communications and you're going for a professional look, you could give yourself more room if you're also dealing with a shorter word count. This can be a personal choice, but it's worth remembering that as a business it's better to look professional with a little less then a little more.
As far as formatting goes, there are many variables which can influence your template size. The most obvious is how your messages are formatted, but there are other things such as whether your attachments are well-formatted, whether you have any lists in the subject line, whether you have special attachments such as PDFs or Word documents etc.
Another factor which can influence the size of your email is the number of people on your list. If you're sending out an occasional newsletter, it might be worth leaving a little bit of room for things like sticky notes or other forms of communications which don't contain the same format.
There are many ways to tweak your template size if you're making your first few designs, but the main thing to remember is that even if you have a perfectly decent size and style of template and you have plenty of space on your letterhead, it doesn't necessarily mean that you have to have it. Having a good layout can help create a professional look, but if your design isn't going to stand out, there's no point having a fairly straightforward template.
Creating a customised template can be a fantastic way to communicate with your clients and customers. It's an idea which is continually evolving and being used by many companies. But before you make a decision, you need to think about what exactly you want to communicate with your audience, what is your message and how will you be delivering it?
There are many reasons why customised templates are becoming so popular, but one of the main reasons is that they provide a more professional edge to your emails. The best thing about them is that they are free to use and they give you a great flexibility to choose the number of pages, the colours, the font and the layout of your email. In addition, you can make the template bigger or smaller to fit your budget, depending on how much money you're willing to spend.
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Also, if you've used a template already, there's a chance that you can make it more personal and personalise it and make it uniquely yours - for example, to add some photographs or images. And because they're so simple to use, you can also customize the design of your templates, allowing you to use your imagination.
So why not get started designing your customised templates and seeing what you can do? You can start small and you can get more adventurous over time, to see how much freedom you have with this one design element of email communication.
You can always take on the challenge of experimenting with the template size, using it to its full potential, to make it more original and to improve your overall design capabilities. Of course, the first and most important thing to remember is to make sure that your recipients see your email, and that they're able to open it and read your text message - so that's always worth taking care of.

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